The Swedish Gamling market 2025

Spellagen (2018:1138)

The Swedish gambling market is regulated by Spellagen (2018:1138), the Gambling Act, since 2019.

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Consumer protection

Strong focus on consumer protection. The negative effects of gambling must be limited.

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Moderate marketing

Moderation applies when marketing gambling products.

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Duty of care

Since 2019, the duty of care, which aims to protect the consumer from risky gambling, has been in effect.

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Three gambling segments

1) Online gambling and betting
2) Lottery and bingo
3) State monopoy – cash machines

Active licenses

Just under 100 gambling operators have active licenses (licenses for non-profit purposes not included).

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How Swedes play

During 2024 (2023) 71 (75) percent of all Swedes state that they have gambled in the last 12 months.

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Risky gambling patterns

Just over 4 percent of the population between the ages of 16-84 have a risky gambling pattern (Source: Swelogs).

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Gambling problem

3 percent have some risk of gambling problems, 1 percent have an increased risk and 0.5 percent have gambling problems.

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Men and women

Men have a significantly higher risk of gambling problems compared to women.

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Tax on gambling

Licensed gambling companies pay a gambling tax, 22 percent on the difference between stakes and payouts (the proceeds). Gambling for charitable purposes is tax-exempt.

Non-profit sector

Lotteries generated approximately SEK 1.46 billion for the non-profit sector in 2023.

Gross gaming revenue

In 2024, the gross gaming revenue on the Swedish gambling market totalled SEK 27,8 billion.

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Gambling tax revenue

In 2023, the state’s gambling tax revenue totalled SEK 4,2 billion.

Profits from horse betting

Horse betting generates an annual surplus of SEK 2 billion.

Self-exclusion

By September 2025, 130 000 individuals are self-excluded from gambling through spelpaus.se.

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Chanellisation 2024

The Swedish Gambling Authority estimates that channelization in the Swedish competitive gambling market is 85 percent.

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Gambling – share of disposable income

Swedes gamble, on average, for approx 1 percent of disposable income.

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